Celebrating the launch of the brand’s Autumn/Winter 2012 collection, an hour-long show will take place at the monumental venue which boasts views of the Berlin Wall.
Constructed in 1842 on the border of East and West Berlin, the Postbahnhof consisted of a railway station and small posting office, with a larger separate post-office being built at the beginning of the 20th century.
Now divided into FritzClub, Einpackkammer and Gleishalle, the historic venue has hosted concerts from the likes of Foo Fighters, The Drums and The Vaccines.
Bench will take over the Track Hall and Shipping Chamber, where bold geometric shapes and raw, unique architecture will create a spectacular backdrop to the brand’s international event.
The show will be supported by a live DJ and VJ and will showcase 80 outfits from the Mens and Womens range, both taking influence from two key themes.
Fashion and photography bloggers, a Nirvana exhibition in Seattle, Berlin Street art, underground parties and Melt! Festival also played a part in inspiring the Bench design team this season.
The brand’s newly defined proposition – ‘magnifying urban subcultures’ – will be realised by incorporating a time-lapse video cityscape to the production, bringing the Bench collections into their real-life environment.
Bench have earned a reputation for bringing exciting events to extraordinary locations, having hosted a music event in Liverpool’s Anglican Cathedral and an International Conference in Manchester’s Gorton Monastery.
The Liverpool event saw top DJ Hernan Cattaneo play under the world’s highest and widest gothic arches, sumptuous stained glass windows and a stunning view of the Cathedral’s main space.
Back in July 2010, 250 Bench representatives from around the world gathered at the Monastery for presentations, fashion shows, 3D Disco and a DJ set by Calvin Harris.
Manchester’s magnificent architectural masterpiece sits alongside the Taj Mahal and the ancient ruins of Pompeii as having been listed in the 100 most endangered sites in the world, with a rich heritage.
This event on Monday 16th January promises to be just as exciting.
